En visitant le site GOV.UK, je me suis encore perdu dans leurs ressources internes. C’est toujours intéressant ce qui y est partagé, par exemple sur comment réaliser un contenu efficace, accessible, et les bonnes pratiques.
Voici quelques extraits que je trouve pertinents, et qui pourraient s’appliquer de façon générique à beaucoup de sites — pas nécessairement gouvernementaux, il suffit de remplacer « gouvernement » par le nom du site ou de l’entreprise.
À quoi sert le site GOV.UK :
GOV.UK is the official source of government information. It is impartial so that people can trust the content they find. GOV.UK includes services, information and guidance that only government can provide. It’s designed so that users do not need to understand the complex structures of government in order to complete their task. Its content and design is user-centred so that interacting with government is accessible to everybody.
Content and services are continually improved to meet user needs.
Leurs principes de conception :
- Start with user needs
- Do less
- Design with data
- Do the hard work to make it simple
- Iterate. Then iterate again
- This is for everyone
- Understand context
- Build digital services, not websites
- Be consistent, not uniform
- Make things open: it makes things better
- Minimise environmental impact
Ce que lisent vraiment les Internautes :
When you use a longer word (8 or 9 letters), users are more likely to skip shorter words (3, 4 or 5 letters) that follow it. So if you use longer, more complicated words, readers will skip more. Keep it simple.
For example:
The recently implemented categorical standardisation procedure on waste oil should not be applied before 1 January 2015.
The ‘not’ is far more obvious in this:
Do not use the new waste oil standards before 1 January 2015.